{"id":9826,"date":"2026-07-30T13:16:00","date_gmt":"2026-07-30T06:16:00","guid":{"rendered":"https:\/\/jakpat.net\/info\/?p=9826"},"modified":"2026-07-31T13:17:22","modified_gmt":"2026-07-31T06:17:22","slug":"kebiasaan-orang-indonesia-upgrade-gadget","status":"publish","type":"post","link":"https:\/\/jakpat.net\/info\/kebiasaan-orang-indonesia-upgrade-gadget\/","title":{"rendered":"Kebiasaan Orang Indonesia Upgrade Gadget"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pernah nggak sih kepikiran &#8220;HP gue udah 3 tahun nih, upgrade nggak ya?&#8221; Terus ujung-ujungnya nggak jadi-jadi ganti juga?<br \/>Ternyata kamu nggak sendirian. Jakpat baru saja mengumpulkan cerita dari <\/span><b>1.283 orang Indonesia<\/b><span style=\"font-weight: 400;\"> soal kapan dan kenapa mereka akhirnya memutuskan ganti smartphone. Hasilnya cukup mematahkan asumsi banyak orang soal budaya konsumtif gadget di Indonesia.<\/span><\/p>\n<h2><b>Siklus Ganti HP: Lebih Lama dari yang Dikira<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kalau kamu bayangkan orang Indonesia gonta-ganti HP tiap tahun demi gengsi, datanya bilang lain. Memang <\/span>1\u20132 tahun jadi jawaban paling umum (33%), tapi kalau digabung, hampir 45% responden baru ganti gadget setelah 3 tahun atau lebih, bahkan 1 dari 5 orang bertahan lebih dari 4 tahun dengan HP yang sama.<\/p>\n<p><span style=\"font-weight: 400;\">Menariknya, pola ini juga beda-beda antar generasi. Gen Z paling cepat &#8220;gatal&#8221; untuk upgrade, 23,8% ganti dalam kurang dari setahun. Sementara Gen X cenderung paling betah, 26% dari mereka baru ganti setelah lebih dari 4 tahun pakai.\u00a0<\/span><\/p>\n<h2><b>Bukan Gengsi, Tapi Kepepet<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Jika ditanya kenapa akhirnya memutuskan ganti gadget, jawaban paling banyak bukan soal fitur baru yang menggoda, tapi karena <\/span>HP-nya rusak<span style=\"font-weight: 400;\"> (50,7%) atau <\/span>performanya makin lemot <span style=\"font-weight: 400;\">(48,4%). Alasan &#8220;sekadar pengen upgrade&#8221; cuma dipilih oleh 23,5% responden.<\/span><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-attachment-id=\"9827\" data-permalink=\"https:\/\/jakpat.net\/info\/kebiasaan-orang-indonesia-upgrade-gadget\/chart-for-blog-2\/\" data-orig-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2.jpg\" data-orig-size=\"1080,1350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Chart-for-Blog-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2-819x1024.jpg\" src=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2.jpg\" alt=\"\" class=\"wp-image-9827\" srcset=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2.jpg 1080w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2-240x300.jpg 240w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2-819x1024.jpg 819w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2-768x960.jpg 768w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2026\/07\/Chart-for-Blog-2-350x438.jpg 350w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n<p><span style=\"font-weight: 400;\">Jadi, mayoritas orang Indonesia sebenarnya cukup rasional soal gadget. Mereka bertahan sampai perangkatnya benar-benar nggak bisa diandalkan lagi, bukan asal ikut tren.<\/span><\/p>\n<h2><b>Performa Jadi Raja, Bukan Merek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Saat ditanya faktor apa yang paling penting waktu beli gadget baru, <\/span>performa (75,3%)<span style=\"font-weight: 400;\"> jauh mengungguli faktor lain, disusul harga (53,9%) dan daya tahan baterai (40,3%). Hal yang cukup mengejutkan: <\/span>loyalitas merek cuma jadi pertimbangan 27,4% responden. A<span style=\"font-weight: 400;\">rtinya orang Indonesia makin pragmatis, lebih peduli &#8220;HP-nya bisa diandalkan nggak&#8221; ketimbang &#8220;mereknya apa&#8221;.<\/span><\/p>\n<h2><b>Nabung Dulu, Baru Beli<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Satu lagi kebiasaan menarik. Soal cara bayar, hampir separuh responden (49,9%) memilih <\/span>bayar tunai, dan 34,3% lainnya memilih menabung dulu<span style=\"font-weight: 400;\"> sebelum membeli. Cuma 12,7% yang menggunakan cicilan. Jadi meski smartphone makin canggih dan makin mahal, kebanyakan orang Indonesia masih memegang prinsip &#8220;beli kalau uangnya udah ada&#8221;, bukan berutang demi gadget terbaru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menariknya lagi, soal harga smartphone di pasaran, 56,7% responden justru merasa <\/span>masih banyak pilihan sesuai budget<span style=\"font-weight: 400;\"> mereka, cuma 21% yang menganggap harga gadget sekarang kelewat mahal. Jadi narasi &#8220;HP makin nggak terjangkau&#8221; ternyata tidak sepenuhnya mencerminkan persepsi mayoritas orang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dari data ini, potret orang Indonesia soal gadget cukup jelas. Mereka setia sampai perangkatnya benar-benar menyerah, memilih performa di atas gengsi merek, dan lebih suka menabung ketimbang berutang. Upgrade gadget bukan soal ikut tren, tapi soal kebutuhan yang benar-benar mendesak.<\/span><\/p><div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_9826\" class=\"pvc_stats all  \" data-element-id=\"9826\" style=\"\"><i class=\"pvc-stats-icon small\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/jakpat.net\/info\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"Pernah nggak sih kepikiran &#8220;HP gue udah 3 tahun nih, upgrade nggak ya?&#8221; Terus ujung-ujungnya nggak jadi-jadi ganti&hellip;","protected":false},"author":8,"featured_media":9825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[49],"tags":[],"class_list":["post-9826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news-update","cs-entry"],"acf":[],"a3_pvc":{"activated":true,"total_views":2978,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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