{"id":5151,"date":"2023-09-25T15:32:31","date_gmt":"2023-09-25T08:32:31","guid":{"rendered":"https:\/\/jakpat.net\/info\/?p=5151"},"modified":"2023-09-25T15:32:33","modified_gmt":"2023-09-25T08:32:33","slug":"preferensi-platform-live-shopping-tiap-generasi","status":"publish","type":"post","link":"https:\/\/jakpat.net\/info\/preferensi-platform-live-shopping-tiap-generasi\/","title":{"rendered":"Preferensi Platform Live Shopping Tiap Generasi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Live shopping<\/em> membuat pengalaman berbelanja makin menyenangkan. Ini adalah tren dimana calon konsumen dapat menanyakan detail produk, sementara penjual dapat mendemonstrasikan fungsi produk mereka kepada penonton. Namun, ternyata tidak semua <em>online shoppers<\/em> memanfaatkan fitur <em>live shopping<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"938\" data-attachment-id=\"5152\" data-permalink=\"https:\/\/jakpat.net\/info\/preferensi-platform-live-shopping-tiap-generasi\/revisi-slide1-report-e-commerce-trends\/\" data-orig-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends.jpg\" data-orig-size=\"750,938\" data-comments-opened=\"1\" data-image-title=\"REVISI-SLIDE1-Report-E-commerce-trends\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends.jpg\" src=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends.jpg\" alt=\"\" data-id=\"5152\" data-full-url=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends.jpg\" data-link=\"https:\/\/jakpat.net\/info\/?attachment_id=5152#main\" class=\"wp-image-5152\" srcset=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends.jpg 750w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends-240x300.jpg 240w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/REVISI-SLIDE1-Report-E-commerce-trends-350x438.jpg 350w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"938\" data-attachment-id=\"5153\" data-permalink=\"https:\/\/jakpat.net\/info\/preferensi-platform-live-shopping-tiap-generasi\/slide2-report-e-commerce-trends\/\" data-orig-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends.jpg\" data-orig-size=\"750,938\" data-comments-opened=\"1\" data-image-title=\"SLIDE2-Report-E-commerce-trends\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends.jpg\" src=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends.jpg\" alt=\"\" data-id=\"5153\" data-full-url=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends.jpg\" data-link=\"https:\/\/jakpat.net\/info\/?attachment_id=5153#main\" class=\"wp-image-5153\" srcset=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends.jpg 750w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends-240x300.jpg 240w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE2-Report-E-commerce-trends-350x438.jpg 350w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan survei yang dilakukan oleh Jakpat, 86% dari <em>online shoppers<\/em> pernah mencoba menonton <em>live shopping<\/em>. Sebanyak 65% dari mereka mengaku membeli produk yang dijual saat sedang menontonnya.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"938\" data-attachment-id=\"5154\" data-permalink=\"https:\/\/jakpat.net\/info\/preferensi-platform-live-shopping-tiap-generasi\/slide3-report-e-commerce-trends\/\" data-orig-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE3-Report-E-commerce-trends.jpg\" data-orig-size=\"750,938\" data-comments-opened=\"1\" data-image-title=\"SLIDE3-Report-E-commerce-trends\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE3-Report-E-commerce-trends.jpg\" src=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE3-Report-E-commerce-trends.jpg\" alt=\"\" class=\"wp-image-5154\" srcset=\"https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE3-Report-E-commerce-trends.jpg 750w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE3-Report-E-commerce-trends-240x300.jpg 240w, https:\/\/jakpat.net\/info\/wp-content\/uploads\/2023\/09\/SLIDE3-Report-E-commerce-trends-350x438.jpg 350w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Menariknya, preferensi terhadap platform <em>live shopping<\/em> ternyata berbeda-beda tiap generasi. Gen Z lebih cenderung memilih TikTok Shop sebagai platform favorit mereka, dengan presentase 75%. Sementara itu, Gen X lebih condong ke Shopee Live (66%). Di sisi lain, Milenial tidak memiliki preferensi tertentu, dengan sejumlah 61% dari mereka memilih TikTok Shop dan 65% memilih Shopee Live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baca lebih lengkap <em>insight<\/em> tentang &#8220;<a href=\"https:\/\/blog.jakpat.net\/indonesia-mobile-entertainment-social-media-trends-1st-semester-of-2023\/&nbsp;\">Indonesia E-Commerce Trends \u2013 1st Semester of 2023<\/a>&#8221; di Indonesia di sini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Follow<\/em>&nbsp;akun sosial media Jakpat yuk! Karena banyak informasi menarik di sana.&nbsp;Ikuti&nbsp;kami di&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/jakpatapp\/\" target=\"_blank\">instagram<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@jakpatapp\" target=\"_blank\">tiktok<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UC4oo-k-G80FQPZw9v8MGbSA\" target=\"_blank\">youtube<\/a>&nbsp;dan<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JakpatApp\" target=\"_blank\">&nbsp;twitter<\/a>. <a rel=\"noreferrer noopener\" href=\"https:\/\/jakpat.net\/info\/suarkansuaramu-bersama-jakpat\/\" target=\"_blank\">#SuarkanSuaramu<\/a><\/p>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_5151\" class=\"pvc_stats all  \" data-element-id=\"5151\" style=\"\"><i class=\"pvc-stats-icon small\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/jakpat.net\/info\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"Live shopping membuat pengalaman berbelanja makin menyenangkan. Ini adalah tren dimana calon konsumen dapat menanyakan detail produk, sementara&hellip;","protected":false},"author":8,"featured_media":5156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[50,49],"tags":[],"class_list":["post-5151","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","category-news-update","cs-entry"],"acf":[],"a3_pvc":{"activated":true,"total_views":26043,"today_views":2},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preferensi Platform Live Shopping Tiap Generasi - Jakpat Responden Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jakpat.net\/info\/preferensi-platform-live-shopping-tiap-generasi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preferensi Platform Live Shopping Tiap Generasi - Jakpat Responden Info\" \/>\n<meta property=\"og:description\" content=\"Live shopping membuat pengalaman berbelanja makin menyenangkan. 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