There are so many things to consider when you are about to launch an ad, as it is one of the most effective ways to reach out to your customers. When creating an ad, we simply gotta do it right, because one wrong step, it can backlash and give you loss instead of the desired profit.
Now, what are the things to consider when creating an ad? Here are some to take note of:
Create something your customers will notice. I mean, why would you spend some million bucks just to be forgotten, or even worse, not even seen. You need something that will capture your customers’ attention, better yet, impress them and make them spread it to their friends (talk about it or share it in their social media timeline).
The next thing we gotta think about is the effect on your customer. Make sure you create something that will increase the buying intention, or stamping your brand in your customers’ mind for days. One way to do it is to get attached to them emotionally, let your customers’ feel happy or touched with your ad. Make them feel like a part of your story.
Let’s not forget about how your brand name is communicated in your ad. Now let’s say you have a captivating ad that touches people’s heart and is embedded in their minds, but what good will it give if they can’t tell what brand is the ad about? Remember that this does not necessarily mean repeating your brand name throughout the ad (if anything, that would be annoying), instead, try integrating the brand into the ad.
Now that you’ve figured out what’s important to create an ad, you might want to see how people see your ad, and it it had all those important aspects covered. That’s why ad-testing is important. Letting a little portion of people see if your ad is well liked and will be effective, or if there needs to be any adjustment.
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